Poland has many successful international stories in dozens of fields, yet they remain unrecognized abroad. To win this fierce battle for global recognition, not only do the Polish companies need to play on the same team, but they need to try to score in the same goal. Polish entrepreneurs, institutions and business organizations need to engage in the process of building Poland’s image abroad together. The power of each individual story is a drop in the ocean when analyzed in the global context, compared to all those stories presented together.
Poland’s external image is far from Poles’ aspirations and often is based on the historical stereotypes from the past century. The business community can and must play a significant role in the process of building a country’s positive reputation, as Polish entrepreneurs are Poland’s best ambassadors worldwide. They are well-educated,
hardworking, flexible and passionate, with the vision and determination to achieve success. These qualities, together with an injection of vigor and creativity, especially from the younger generation, produce a winning recipe for the success of Poland’s global image.
The case studies we present in TIME FOR POLSKA leave no doubt that the above description fits Polish entrepreneurs perfectly. There are many Polish companies presented in this magazine, founded in the 1990s after the fall of communism. They have achieved global success and become leaders in their sectors. They prove that anything is possible. Their leaders offer lessons on entrepreneurship for the generation that is now entering the global market with fresh ideas, without any complexes and with a big appetite for success. Many foreigners admit that in Western Europe, the current generation inherited its success, and is not as motivated as their predecessors. Poles are! It really is time for Polska.
