Polish company designs footwear that transition from catwalk to sidewalkConsumer Goods & Retail Brands
Originally Published in April 2017
Kazar is an award-winning footwear and accessory brand for men and women. It offers avant-garde products that are designed in cooperation with leading stylists, designers and trendsetters to create its prestigious collections. In over 20 years since its launch, Kazar has built a brand that sets trends, dictates ambitious styles and has received awards for its design and dynamic development. With a focus on international expansion, the leader among Polish high fashion footwear brands is entering markets in the United Arab Emirates, Hungary, Latvia and have several more in their pipeline. Kazar products are sold in 53 stores in Poland and online.
The company was founded in 1990 as a wholesale distributor of Italian shoes. When Artur Kazienko became the sole owner, he changed its strategy to focus on building a high-quality fashion brand and opened stores in major Polish cities. Kazar began offering footwear, handbags and briefcases and in 2000, its flagship store opened in the Galeria Mokotów shopping center in Warsaw. After continuing to open shops throughout Poland, the brand’s shoes made their runway debut appearance in 2008 during the fashion show for the designer duo Paprocki & Brzozowski. In 2010, Kazar shoes were featured in Polish designer Ewa Minge’s fashion show during New York Fashion Week, appeared on the catwalks of Fashion Philosophy Fashion Week Poland and were worn during Teresa Rosati’s show in Los Angeles at the Beverly Hills Fashion Festival. In the following years, Kazar proceeded to open stores throughout Poland until 2013 when it successfully implemented its franchisee system in Romania. The first Kazar store opened in Bucharest and was met with phenomenal interest. Two years later, Kazar opened its next overseas franchise in Abu Dhabi, followed by additional stores in Budapest, Dubai and Riga, Latvia. In 2016, Kazar opened a second store in Budapest—this one with a totally revamped setting. It is the first store designed according to a concept characterized by its combination of exclusivity, modernity and exceptional quality.
In 2016, Kazar opened new stores with a revamped setting that combines a sense of exclusivity, modernity and exceptional quality.
Aside from its reputation as a trendsetter, the shopping experience is also vital for Kazar customers, and stores convey a sense of luxury and exclusivity. Kazar developed its new omnichannel model where customers have in-store and online purchasing options. Kazar also plan to expand its online sales, offering wider and easier access to the brand.
The autumn/winter 2016/2017 collection for women includes leather boots, booties, wellington boots, wallets, scarves, leather handbags and belts. For men, the latest Kazar collection includes formal shoes, sneakers, runners, boots, belts, wallets and other accessories. The brand’s pieces are intended to complement the active lifestyles of its customers and create a strong, unique fashion statement. Using high-quality materials and modern designs with attention to detail, each item bears the “Kazar” name.
The company has won numerous prestigious awards that demonstrate its success. Kazar has been awarded the title of Business Gazelle (2008-2010, 2012) by Puls Biznesu, won the Service Quality Emblem, won the Forbes Diamonds three times, and was recognized by Superbrands in 2013. In 2016, the company received the award for “Commercial Network of the Year” and “Consumer Quality Leader” which confirms the brand’s rapid and strategic development. The company has won the title of Fashion Retailer of the Year in the CEE Retail Real Estate Awards three years in a row—an award only given to the best companies operating in the retail market in Central and Eastern Europe. Kazar was also a finalist in the World Retail Awards for the category “Growth Market Retailer of the Year.”