Polish fashion company expands globally to 18 countriesConsumer Goods & Retail Brands
Originally Published in April 2017
LPP is one of the fastest growing clothing companies in Central and Eastern Europe. The company has operated in Poland and abroad for over 20 years and manages the fashion brands RESERVED, Cropp, House, MOHITO, SiNSAY and Tallinder. With 1,686 stores in 18 countries across three continents, the Gdansk-based international retail company continues to expand rapidly and compete in a competitive market.
CEO Marek Piechocki co-founded the clothing company Mistral with Jerzy Lubianiec in 1991, subsequently renaming it LPP for Lubianiec, Piechocki and Partners. The two graduated from Gdańsk University of Technology and launched the company at a time when an open market was finally available in Poland and starting a business was possible. Piechocki has served as CEO since 2000 and was awarded The Best-Performing CEO by Harvard Business Review in 2013.
The company’s flagship brand, RESERVED, offers stylish and affordable clothing and accessories for women, men and children. With nearly 450 stores located worldwide, the fashion brand turns runway styles into practical streetwear. Inspired by global trends, RESERVED designers create diverse looks which transform basic to classic. For courageous customers, the brand delivers on-trend and novelty pieces. From simple staples to sophisticated statement pieces, RESERVED provides a selection of lines to accommodate every taste and personal style. Since its establishment in 1999, the company has been represented by international models such as Cara Delevingne, Julia Stegner, Frida Gustavsson, Freja Beha Erichsen. Recently, model Jerry Hall and her daughters Lizzy Jagger and Georgia-May Jagger appeared in the firm’s campaign.
Out of 100 companies worldwide, LPP was listed number 31 in the Most Innovative Growth Companies ranking for 2015 by Forbes Magazine.
The company’s second brand, Cropp, offers casual streetwear for fearless, independent teenagers who are willing to be positively provocative and controversial. House brand also provides casual attire for teenagers, but the style is more urban, with folk and vintage elements to attract students and young adults just starting out and living in the city. The street-chic clothing is intended for those who want to play with fashion and express their individuality. For young women starting a career, MOHITO provides comfortable and elegant business attire. The brand is geared toward confident women who want smart and fashionable feminine clothing. SiNSAY offers casual everyday clothing and party outfits for teenage girls.
LPP’s 500 design department employees create 30,000 types of clothing pieces each year. LPP’s designers are plucked from Polish art schools in Gdańsk, Warsaw, Poznań, Kraków and Łódź. The company organizes designing workshops for art school students to train young Polish designers about the clothing industry.
Out of 100 companies worldwide, LPP was listed number 31 in the Most Innovative Growth Companies ranking for 2015 by Forbes Magazine and continues to receive local and international recognition in retail and business categories. Since 2001, LPP has been listed on the Warsaw Stock Exchange and due to its continued growth, it advanced from a mid-cap company to a WIG20 blue-chip and attracts Polish and international investors. With stores now located in Egypt, Russia, Kuwait and across Central and Eastern Europe, LPP aims to become the top fashion retailer in the world.