Decorative paint company continues to grow after 30 years of production

Originally Published in May 2017

Śnieżka SA is a paint and varnish company that owns many of the leading brands on the Polish, Ukrainian, Belarusian and Moldovan markets. The company has over 30 years of experience and is currently one of the leaders in the industry in Poland in terms of quantity and value. Since paint production began in 1984, Śnieżka has opened five production facilities in Poland, Ukraine and Belarus.

Śnieżka also owns the brands Magnat, Vidaron, Foveo-Tech, Beston and Proximal. Aside from being one of the only paint companies listed on the Warsaw Stock Exchange, Śnieżka is also the only company in the sector controlled by Polish capital.

Piotr Mikrut has been the chairman of the management board at Śnieżka since 2004. After graduating from AGH University of Science and Technology in Krakow, he worked at Śnieżka for a few years but then left and became CEO at 2M—a company that imports and distributes paints in the U.S. He later returned to Śnieżka and as CEO, was nominated for the Ernst & Young Entrepreneur of the Year award in 2009.

The company produces a range of paints and varnishes and specializes in emulsion paints, oil, solvent paints and putty substances. Additionally, the company provides customer assistance with selecting and applying products.

The company has over 30 years of experience and is currently second in the industry in Poland in terms of quantity and value.

In order to create innovative products, Śnieżka’s state-of-the-art research & development center helps the firm stay ahead of competitors and respond to market demands. With an emphasis on innovation, research and development enables the company to improve recipes and introduce new products.

Recently, the company’s “Śnieżka,” “Magnat” and “Vidaron” brands were recognized by the international organization Superbrands and the company regularly participates in competitions outside of Poland.

Śnieżka has valued community involvement for decades and the company created the foundation “Your Opportunity” to aid hundreds of people and fund cultural activities, as well as the competition “Colourful Fields” to build sports facilities. For over 10 years Śnieżka has been refurbishing and decorating children’s wards all over Poland. The program, “Children’s World in Color” aims to convert regular hospital rooms and corridors into colorful fairytale lands to provide comfort and distractions from treatments for the children. The program has helped remodel 24 children’s wards in Poland since its inception.

The company’s goal is to become the leader of the decorative paints sector in Central and Eastern Europe. With a particular focus on markets in Poland, Ukraine and Belarus, the company aims to boost sales by building and remodelling partnership stores and improving its products using modern technology.