Voices from the market
Louvre Hotels GroupReal Estate Market
Originally Published in March 2018
Polish market is one of the top 3 priority markets for Louvre Hotels Group development in Europe. Several reasons justify its attractiveness. First, we appreciate the strong recovery of the Polish economy and the favourable expectations on its GDP growth. Second, Poland’s population and geography: it is a large country with more than 15 cities above 200,000 inhabitants, which is an interesting opportunity for Louvre Hotels Group, a company experienced in widely rolling-out its brands within a territory. Third, we want to capitalise on our twenty years experience in developing and operating hotels in Poland, especially now that the market is favourable. At last, Louvre Hotels Group considers Poland, logistically, culturally and historically, to be an important country at the heart of Central and Eastern Europe, considered a strategic region by our Chinese shareholder Jin Jiang International.
The core of Louvre Hotels strategy is to develop its midmarket brands, 3* Campanile and 4* Golden Tulip, with already 18 existing hotels and a dozen projects in the pipeline. We intend to double our presence in the next five years, and at the same time pursue the development of our 2* brand Premiere Class, which we believe also has a promising future in Poland. Moreover, we will introduce new brands such as 3* standard Kyriad for independent minded franchisees and our upper scale 4* Metropolo brand, for key exclusive historical locations.
Comment by Laurent Denis, Development Director Europe, Louvre Hotels Group